No AI Policy

No part of the work that I do for your branding, copy, imagery or anything else on your website will be made using any generative AI engine. No ChatGPT, Claude or other AI entity will be used to produce content of any sort for your website.

Your data, copy, images or anything else provided will not be fed into an LLM database.

Any ancillary professionals who also create work for your website - copywriters, photographers, branding experts, etc., that I recommend you work with, will also adhere to this policy.

You can trust that the work we do for you is made by us, using our creativity, skills and is 100% made by humans.

As a client, I’m also going to be asking you to not use generative AI. If you use ChatGPT to fill out your information, write your copy, or feed your images into Midjourney, you’re really selling yourself short.

As a designer, I need to know what you really think, not what an LLM predicts. A chatbot can’t truly sound like you, no matter how much “training” you do. It’s a prediction engine and can only come up with what at most, is an average. Your writing needs to come from the heart if you’re going to have people connect with you.

There’s no authenticity when a robot writes your stuff. And it always shows. Nothing is a faster turn off than realising someone couldn’t be bothered to take the time to do the work themselves.

And images fed into things like Midjourney always give an uncanny valley of unreality. Again, you lose out with a lack of authenticity and people have no reason to trust you.